How to Send an Email to Your Subscriber List WITHOUT Publishing a Post
This is a fabulous idea if you have a special announcement and you want the MAXIMUM number of eyeballs to see it.
This post is part of the Unstack Substack Video Vault—a growing library of practical video tutorials you can come back to anytime you need to set up, fix, or fine-tune your Substack. Video Vault content is one of many fabulous paid subscriber perks, along with monthly workshops and Ask Anything days!
The next HOMEPAGE DESIGN workshop is on May 30.
The next Ask Anything day is June 5th.
You know when you spend hours creating an email with a special offer for your readers? Then, you send the offer as a regular newsletter, and the response is underwhelming. You check your email stats and find that less than half of your readers opened it. Boooooo. ðŸ˜
However, there is a way to reach ALL of your subscribers and ensure open rates are as high as possible for your special offers and announcements, which may include discount subscriptions, Zoom links for upcoming workshops, and more.
If you have a special announcement to send to your subscribers, do it in a direct email…NOT as a regular published newsletter.
Why? Because so many Substackers have their emails turned off and they’re only receiving your goods through push notifications on the app.
When you send a direct email, it’ll actually arrive in your subscribers’ inboxes.
Here’s a real-life case study from this Substack:
The first screenshot below shows a workshop announcement I published as a regular post, and the second screenshot shows an email sent to subscribers but NOT published. There is always a significant difference in open/read rates when you send an email as opposed to publishing a post.
(NOTE: The heart and comment icons will always be ZERO on direct emails because they’re not published anywhere.
This quick video walk-through shows you how to send a direct email to your people:
It also highlights how to filter subscribers, enabling you to send to ONLY free, ONLY paid, ONLY comps, etc.
This is the best way to send an announcement and reach the most people. We all want the most when we invite people into our spaces, right?!
