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Bill Hiatt's avatar

I'm 100% on your side.

I'm sure Substack thinks people will tip instead of subscribing, but it's at least equally possible that people who weren't going to be paid subscribers will tip from time to time.

Readers are, for the most part, oriented toward individual transactions, like buying a book. Sure, magazines and newspapers have always worked on subscriptions models, but at least in print, they're rapidly declining. People who read nonfiction may still subscribe to online newspapers, but people who read mostly fiction aren't as likely to do that. And some moves to subscription models, like with software, have been very unpopular with consumers.

We also need to be conscious of the fact that Substack is a lot for people who aren't used to it. Many readers are highly reluctant to give up emails, aren't used to the concept of getting huge amounts of reading in their inbox, and they're possibly a little phobic about long-term commitments. One-time donations may be a nice bridge between the free internet and the Substack model.

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Chris J. Franklin's avatar

It's honestly uncanny how every week on here, your articles are exactly what I'm thinking about working on or planning to do! I think a Tip Jar is a great idea and much more palatable for most readers than committing to a full subscription. It's something I see a lot in the music world, where it's very common for audience members to offer a little tip if they're enjoying the performance and it's a wonderful way for them to show their appreciation. I think the same thing could work very well for writing. I do have one question, though. Are we only permitted to use 'Buy Me A Coffee' for Tips, as it's part of Stripe, or can we use PayPal as the provider instead/as well? Thanks... 😎

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