This Is What It's Been Like Running Multiple Substacks For One Year

Pros, cons, observations and guidance after consistently running multiple Substacks in 2024.

This post is for anyone who’s been thinking about launching additional Substacks.

I won’t be touching on sections here; I’m referring to starting up an entirely new and different Substack.

Shout out to

Karen Michaels

who brought up questions about this topic at our last Ask Anything day.

First things first…the how-to:

You can create a completely separate Substack under your existing account. Do this by clicking on your profile image in the top right corner. Then, go to Settings in the dropdown.

Once you’re in there, scroll down to “Publications” and click on “Create Another Publication.” Then you set up a whole new one just like you did with your original.

The bonus of creating multiple Substacks under your main profile is that you can easily toggle between them without ever having to log in and out of different accounts.

If you look at the screenshot above you’ll notice a little dropdown arrow on my Dashboard button. That dropdown displays your publications and you can toggle between them seamlessly.

CONS

I’ll start with the downside to multiple publications under the same account…