Substack Just Introduced the "Audience-Specific Content" Feature
I have no idea what that means yet š So, let's brainstorm it and see what comes up!
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Today is going to be a little different.
Substack rolled out a brand new feature (again!!!) and I have been summoned by Shelby Tutty, MHA to demonstrate its use.
The problem isā¦.I havenāt used it yet and canāt foresee ever having a use for it (right now, at least). To be totally honest, Iām having a heck of a time keeping up with all these new Substack feature roll-outs. š¬
Which brings us to one very important point: DO NOT feel left behind in the dust just because youāre not utilizing or donāt see a way to utilize particular Substack features. Our journeys are our ownā¦just because itās offered doesnāt mean we have to use it.
Now, back to the new featureā¦.
If I understand the āaudience-specific contentā feature correctly, it lets you select a portion of your post and designate it for a specific audience, without paywalling the entire post.
Youāll find this new tool in the āMOREā dropdown in the toolbar of your post draft:
I canāt imagine how this would apply to my content or how I would use it, because my posts are either paywalled or free. There is no in between or āone little piece of paid contentā within my posts.
So, hereās what weāre doing this week!
Since we call this a community, Iām turning this one over to you all.
Has anyone used this feature yet?
If so, I am inviting you to share your opinions, thoughts, and use cases in the comments below. Also, feel free to direct us to one of your posts where you are using it so we can see how.
In the meantime, here is a link to Substackās documentation on the feature.
If youād rather kick it old school and learn a tried-and-true Substack feature with a clear purpose, our next workshop is coming up next week, on July 25th, and we will be covering TAGS vs SECTIONS!
Hereās how to make sure youāre not missing out on our monthly workshops:
In many articles i have a free and a paid section. Sometines i want to tell something in the free section, but i dont want it to be seen by everybody. (A sentence, a stock ticker, anything). I could put it in the paid section but the rythm of the article would suffer.
That new feature can help in this.
First I've heard of it! But I can see a use for it, if it works as you say. For example, as the Hedge Hag, I might write a post about a particulr wild plant, and might include a recipe for using that plant as bonus content for paid subscribers. It would mean not having to write a seperate post just for the recipe. Also, when I paywalled content, I would have liked anyone to be able to comment on the free part of the post, but with paywalls, only paid subscribers could comment. I have since decided to open up all of my writing to free subscribers, so I no longer have paid subscribers, but if I did, and this feature works in the way you suggest, I would probably use it a lot.