How To Repurpose Old Content With Two Simple Clicks

For those weeks when you'd rather do literally ANYTHING than come up with a fresh new post.

For starters, why would you even want to repost old content?

Because, remember way back when you started Substack and only had three subscribers? Yah…nobody saw your first two months ’ worth of posts. And now you’ve got a few hundred subscribers and you’d like to take a week off from writing, or go on holiday.

Repurposing content is not a new concept, but it’s probably not at the forefront of your mind when you're racking your brains for something fresh to write on uninspired days.

Substack has a shortcut tool built right in for this purpose.

Here’s how to quickly duplicate old content:

Find the 3 little dots in any of your old posts and select “Make a Copy” from the dropdown menu.

Once you click on “Make a copy,” Substack will open the copy right into a new draft. You’ll see an identical post with the word [COPY] preceding the headline. Now, all you have to do is delete the word [COPY] and either give the post a new headline or keep it the same.

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The beauty in duplicating old posts is that all the previous settings carry over with it. This means your images, your heading and subhead, your paywall settings, and your SEO settings all carry over. The only difference between the old and new ones is the URL.

You will only have to upload a new thumbnail image and remove the word [COPY] in your SEO headline settings.

Thinking of giving your copied post a new headline?

If you’ve ever wondered if your old post could have done better with a different headline, why not play with it and try something new? Read this if you’re struggling to come up with a better headline:

Did you know about this handy little Substack feature?? If not, do you plan to use it and breathe new life into some of your old content?