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Cerina Triglavcanin's avatar

Hi Kristi, thank you for the advice. I only have 138 lovely subscribers. My most liked post only had 30 likes. It's a directory of active florists on Substack. It received 'so' many likes because I tagged in 15 of those florists/newsletters in the post. Anyone seeing 30 likes won't realise that that's a lot for my little newsletter. I think if I paywall it, then it may defeat the purpose of the post in the first place, that is to share with people all the florists on Substack. Any thoughts? Thank you in advance.

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Cerina Triglavcanin's avatar

Thank you! Killer! Maybe one day 🤣

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Kristi Keller 🇨🇦's avatar

Cerina, if you're using it as a directory, then no, I wouldn't paywall it.

For smaller pubs, I think waiting for a bit more growth is always a good idea. However, you never know when you might write that killer post that performs way above average 🙂

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Cecilia At The Kitchens Garden's avatar

Great idea to go back and paywall the favs. Though I have never had that many likes and comments. Merciful heaven I would be over the moon. However I do ok with my little bunch of great readers.

Thank you and good morning!

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Teyani Whitman's avatar

Six hundred + likes / comments?!!!

You go girl!

Perhaps if someday I find six hundred likes/comments, I’ll upgrade it to paid 🤭

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Kristi Keller 🇨🇦's avatar

Lol 600 only happens on how-to-substack posts or politics 🤣

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Rolando Andrade's avatar

I've often wondered about this kind of strategy. Personally, all my posts become paid for after a month. I don't know if that's a good strategy or not

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Kristi Keller 🇨🇦's avatar

That's obviously a strategy Substack endorses or they wouldn't have the auto-paywall setting, right? How do you find your conversion rate? Is it working?

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Rolando Andrade's avatar

Hi. No it's not working

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Kristi Keller 🇨🇦's avatar

Ah. I guess keep revamping your strategy. Try promoting some of those older ones to encourage new eyes.

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Rolando Andrade's avatar

Thank you Kristi. I am going to work on that

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Dr. Randy M. Kaplan's avatar

I’m going to respond to your post in an article about assumptions. Your numbers and related advice make assumptions about the numbers you get. I wonder about how many people would have comparatively like numbers.

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Kristi Keller 🇨🇦's avatar

Looking forward to reading it. Tag me so I don't miss it 🙂

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Dr. Randy M. Kaplan's avatar

You got it.

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Matthew Schofield's avatar

That's really clever! I didn't know you could change from free to paid after publishing a post! Thanks for the tip!

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Kristi Keller 🇨🇦's avatar

Yup you can! Just go back into edit mode, get into post settings and make the change. Super simple and worth a try!

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Caroline Meline's avatar

Very interesting.

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