If You're Not Using This Space On Substack, You're Wasting An Opportunity

Plus, four examples of Substackers who are beautifully maximizing it.

I subscribe to a LOT of newsletters and occasionally, one hits my inbox and I’m like, “Dang…they did a great job of utilizing that space!”

For your inspiration, today I’m highlighting four newsletters that have impressed me with how they use one little space to its full potential.

The space is called the Email Banner. Not everyone uses it and if you don’t, you’re wasting an opportunity to highlight what you do and who you are. Heck, even I’m wasting space with my lame email banners compared to these ones.

Pilar Gerasimo

does a fantastic job of letting us know who she is and providing a sneak peek at what she offers. I have always loved the look of her banner.

Deanna Thomas

uses hers to tell us where to find her on the internet, outside of Substack. She gives us a full understanding of what she’s about. Plus, she lives in Jamaica so following her is a no-brainer 😁 🇯🇲

Jeanette Gower

highlights her book and gives us a very clear idea of what she’s about. And somehow, she bucks the system with a banner double Substack’s suggested height. Well done, Jeanette!

Untrickled by Michelle Teheux

simply uses her publication name and a brief description of her newsletter but the message is robust enough that we get the point immediately.

You can find the email banner image placement in any post draft. Once you upload the image it will appear at the top of all your emails by default.

Here are screenshots showing where you can upload it in your post draft. You only have to do this once to have it appear permanently (until you change it):

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Substack email banner specifics

The suggested minimum size for an image upload is 1100 X 220 pixels, however, as Jeanette has shown, we can go a bit larger.

You can easily create a banner of your own in Canva by using the “custom size” feature and inputting 1100 X 220 px.

And, as a reminder, if you don’t want to design your own, I offer a Substack branding package that includes custom designs for every image placement available on your publication.

My CANVA BRANDING PACKAGE includes:

Custom square logo, wordmark image, email banner, front page cover image, and decorative divider lines for your posts. All images are according to Substack dimensions and fit your current color scheme. Consultation and revisions are included.

That’s it for this week! I hope you found this helpful and inspirational in your quest for Substack riches and fame 😁

And don’t forget, Substack Dashboard Day is coming up later this month. It’s a date where I'm setting aside my time to help you plow through your dashboard settings one by one, starting from the top and working our way down to completion.

The date is Saturday, September 21, 2024, at 6:00 p.m. EST, and this is your official invitation to join me LIVE on Zoom.

Full details are right here: