Don’t Be Surprised When People Aren’t Supporting Your Work

It's very likely they have no idea what you want from them.

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This is a repost from two years ago, when I had a whopping 16…yes, SIXTEEN subscribers. 😆 Now there are nearly 6000 of you.

The original version of this post was blocked off with a paywall, but below is the whole shabang, absolutely FREE, because everyone needs to hear this message!

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Nobody knows what you’re offering!

I used to subscribe to a particular newsletter that was very helpful in pointing out the obvious. One of the biggest takeaways it offered was that people don’t know what you do, what you offer, or what you want from them.

This could be for many reasons.

Maybe they’re too busy to notice, or maybe they don’t care. But there’s also the possibility they simply don’t have a clue because you’ve never come right out and asked them to notice you.

Once upon a time, a fellow writer had tagged me on Facebook, telling me I should write for a particular publication.

The thing is, I already had. Many times!

I joked with her that she clearly didn’t read my work, or else she would have known. But the truth is, we can’t assume anyone knows anything about what we do unless we’re bold enough to point it out and go for the ask.

Here’s a great example: When I sent out a survey to my entire email list a few months ago (again…nearly 6000!!!), almost HALF of the respondents had no clue that I actually work with Substackers one-on-one. Like, it’s my real-life job.

That means they thought that all I do is sit here writing this newsletter. 😐

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The "Rule of 7" states that a consumer needs to encounter your message at least seven times before taking action. SEVEN!!!

Knowing that, here’s a challenge for you:

If you want people to know what your Substack offers, make it obvious.

If you want them to buy something from you, ask for it.

If you want them to read something you’ve written because it may be helpful, ask them to.

Move in for the kill.

Don’t assume what you want is obvious to everyone.

We’re all wrapped up in the spin cycle; we have no idea what’s going on outside of our own machines.

The worst that can happen is they ignore your ask, and that’s fine. They were basically ignoring you anyway—statistics make that pretty clear. We can’t please all the people, all the time….we are not bacon.

But the best that can happen is you make someone aware of what you actually want….and they take you up on your offer.

Did you know the following??

1. I offer monthly workshops for paid subscribers. Here is upcoming workshop info.

2. I offer FREE monthly coffee chats for ANYONE ON SUBSTACK to attend. This is what’s coming up.

3. I have a growing video vault full of Substack tutorials for you to learn from.

4. I have a business website that highlights everything I do for Substackers.

So, what’s YOUR next big ask going to be? 😉

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